girls' private label shoe design

A selection of product our team designed for Elan Polo's Girls Private Label line. I worked with my team to pick silhouettes, materials, and subtle details to make each sample uniquely ours. After thorough trend research and market analysis, we put together lines of product that cater to our customers’ needs. My technical contributions included line diagrams and Photoshopped CADs representing the materials and textures we chose. Together, we designed and worked with our teams overseas to sample hundreds of shoes throughout the 2015 & 2016 seasons. The examples pictured here were ordered and available for purchase in stores during 2015 and/or 2016. My personal goals in creating girls’ footwear are to have versatile shoes that are practical, but also stray from common stereotypes in the current girls’ footwear industry.

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