Girls Who Wear Blue is a conceptual apparel brand for kids aged 2-10. It consists of fashion-forward apparel inspired by recent women’s movements and feminist ideals, combating gender stereotypes & expectations. Product is for parents & kids looking for non-traditional kids’ clothing, with a focus on girlswear ie: non-pink, non-glitter, avoiding fairies, princesses, and sparkles. All product is unisex, encouraging kids to be themselves free from influential gender norms. It is both edgy and playful, with the goal of encouraging girls to be strong, be unique, and be assertive from a young age. Work in progress.